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Advertising is the life line of any business, whether small or big, upcoming or established. Advertising is the only medium through which a company or a business can interact with people or can tell the people about the products and services provided by it. Advertising helps generate a customer base or audience for the business. Advertisements also tell the people about the applications, features and importance of that product.

Advertisements help businesses to grow at a rapid pace. Advertisements make your product famous and popular as well as help you increase your brand value. There are many other aspects of advertising that can help a business in many ways it is not only about marketing and commercializing the product or the services.

Advertisements can be used for employment purposes, business proposal can be invited by means of ads, business bids can be made as well as advertisements can help you get a good office space or a good go down for your office and your goods respectively. The advertisements can help you invite people to join your business as partners or as employees and will also help you generate awareness of your business in the masses.

Commercial ads: These ads are unofficial types of ads. These ads can be glamorous and are mainly used for marketing the product and increasing the brand value. These ads are a bit costly as compared to other business related ads. These ads are made with extra care and complete attention is paid to make them as attractive and as attention seeking as possible. The following types of ads come under this:

- TV commercials: TV commercials are the most influentional type of advertising. They intimidate people and people are usually attracted to the ads and more often then not buy the product. Use of celebrities and other famous personalities makes the ad further more effective.

- Radio ads: Radio is also a very good medium of advertising. Effective speakers can make the people imagine about the product and thus get them hooked.

- News paper ads: Color and design oriented news paper ads are used for commercial purposes. As a large number of people read new paper news paper ads help you publicize your product.

- Other types of commercial ads: There are many other types of commercial ads like hoarding ads, neon sign ads, digital board ads, internet ads, pamphlets, etc. All these ads help you market your product in a better way.

Business ads: These types of ads are used for official purposes like business proposals, recruitment purposes, business deals, business partnerships or franchisees.

All these ads are generally printed in a news paper and never broadcasted or telecast on radio or TV. These ads are black and white in color and do not have any designs or any attention seeking factor. Some times these ads are also posted on the official web site of the business or any other web site. As the purpose of these ads is professional they have a non-glamorous and professional look to them.